What is a Body Wave Perm?

By Anuji Gunasekara, Cosmetic Chemist/Formulation Chemist When you hear “perm,” it’s anything but difficult to think about the creased, pleated bushy perm of the 80s. Fortunately, innovation has far outperformed that. The perms are making a loosen up- comeback. Today, perms can be adjusted to give you precisely the sort of wave you need, whether … Read more

Aftercare Recommendations and Best Products for Permed Hair

Have you recently opted for a perm to give you a head full of long-lasting, beautiful curls that you’ve longed for to add texture and volume to your flat and lifeless hair? Well, perms deliver the promise that you can typically wash and wear your curls effortlessly, without the need to use multiple styling tools … Read more