Body Wave Perm: Good Hair Days, Every Day

By Anuji Gunasekara, Cosmetic Chemist/Formulation Chemist When you hear “perm,” it’s anything but difficult to think about the creased, pleated bushy perm of the 80s. Fortunately, innovation has far outperformed that. The perms are making a loosen up- comeback. Today, perms can be adjusted to give you precisely the sort of wave you need, whether … Read more

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