Keratin-Infused Hair Conditioners

Natural keratin production in the body slows down as we age, leaving our hair dull, weak, and vulnerable to damage. Exposure to chemicals, frequent heat styling, and harsh environmental conditions can also lead to keratin loss and damaged hair structure. Since keratin is the main component in human hair, it sounds logical that adding keratin … Read more

Keratin Hair Oils: Benefits and Brands You Should Consider

What is Keratin Oil? Chemical processing such as bleaching, perming, and chemical straightening can damage the protective layer around hair and strip your hair of its natural proteins. The frequent use of heat styling tools can further weaken over-processed hair. Damaged hair is dry, fizzy, and can suffer from breakage. Such hair needs special reparative … Read more

Five Alternatives to Olaplex

Frequent coloring can leave your hair extremely dry, porous, and prone to breakage. Hair color and bleach contain chemicals that lift up the cuticle to allow the dye to penetrate the hair. While necessary to the coloring process, those harsh chemicals have some unwanted effects. They can damage the cuticle and weaken the internal bonds … Read more

Best Anti-Breakage Hair Products

Excessive heat styling and frequent chemical treatments can reduce hairs’ strength and vitality, making it susceptible to breakage. Although excessive hair breakage can be frustrating, the good news is that the problem can be managed by having the right products in your bathroom cabinet. The right combination of protein- and moisture-based hair products can help … Read more

Best Practices for Preventing Hair Breakage

Hair breakage occurs when the hair fiber breaks along the shaft due to weak points in the structure of the hair. Damaged hair loses resistance to stretching and has an increased tendency to break during everyday wear and tear. Virgin hair can undergo stretching of up to 30% of its initial length and contract back … Read more

How to Protect Hair from Pool Chlorine

The Effects of Chlorine on Your Hair Chlorine is a chemical disinfectant used to prevent the growth of pathogenic microorganisms in swimming pools. While keeping swimming pools clean and safe, pool chlorine also has a harsh effect on swimmers’ hair. Negative effects of exposure to chlorine in swimming pools include chemical reactions between chlorine and … Read more

How to Reverse the Effects of Hard Water on Your Hair

How many of you struggle daily to reverse the curse regarding hard water? Water hardness refers to the percentage of mineral salts that water contains. Hard water has a high concentration of dissolved minerals, specifically calcium and magnesium, but may also include copper, iron, and chlorine. Soft water, such as clean rainwater or distilled water, … Read more

5 Good Reasons to Try Olaplex Hair Perfector and the Benefits

Olaplex Hair Perfector is a part of the Olaplex Professional System, designed for home use. This at-home product reconnects the disulfide bonds within your hair that have been broken from chemical services, heat styling, and mechanical abuse. Olaplex strengthens the hair on the molecular level, making your strands stronger and healthier. After having the Olaplex … Read more

Five Uses of Olaplex

What is the Olaplex Treatment? Olaplex is a new reconstructive hair treatment developed by top scientists in Santa Barbara. It is supposed to enhance the internal structure of the hair and prevent damage that occurs during chemical services. Olaplex treatment repairs and restores disulfide bonds in the hair, which give strength and elasticity to the strands … Read more

Keratin Shampoos: Benefits and Tips for Buying

Keratin is a fibrous structural protein naturally found in our hair, skin, and nails. Human hair consists of keratin (up to 95%) and small amounts of lipids, water, and pigments. The middle layer of hair- the cortex– is made of keratin proteins that keep hair strong end elastic. Keratin protein in the outer layer protects … Read more