Light hair colors, while beautiful, can quickly lose their luster for a variety of reasons.
As you age, your hair loses its brightness and shine and can look dull and old.
Naturally, gray hair is prone to picking up unattractive yellow tones.
Blue colored and highlighted hair can turn yellow/brassy very quickly after you get it dyed.
Platinum is a beautiful color, but it’s not easy to keep bright.
Light-colored hair is prone to discoloration due to exposure to the sun, hard water, and other environmental factors.
What product will help keep bright hair colors fresh and beautiful?
The simplest way to prevent discoloration and neutralize undesirable yellow and brassy tones in your hair is a purple shampoo.
Purple/blue shampoos are formulated with violet pigment to counteract brassiness in natural or enhanced blonde, white, and gray hair.
However, most purple shampoos can dry out the hair, especially when used on a regular basis, and your bleached hair is already dry and porous—not a great combination.
To avoid dryness, you can alternate a violet shampoo with your regular shampoo, but this won’t make much difference if your shampoo contains harsh sulfate cleansers.
To prevent over-drying, select sulfate-free purple shampoos, which are less drying. Some sulfate-free purple shampoos are even safe for daily use.
Below is a list of sulfate-free purple/blue shampoos with nourishing natural ingredients that provide hydration, minimize damage and color fading, and keep your hair soft and manageable.
L’ANZA Silver Shampoo is formulated with extracts of organic viola and lavender, which help to brighten silver, platinum, and highlighted hair and control the appearance of brassiness.
This intense violet shampoo adds a glossy shine to gray hair and keeps it from yellowing. It also works great for silver, platinum blonde, and ash blonde hair.
Its flower extracts and UV protectors prevent color from fading and help reduce trips to the salon. It helps keep red hair vibrant, makes purple color last longer, and adds shine to darker shades.
Keratin amino acids help reduce breakage and make your hair feel softer and healthier.
If you leave it on for longer than recommended, this shampoo can leave a violet hue in your hair.
Use it every other time you wash your hair and follow with a good conditioner to prevent dry or tangled hair.
This deep, dark purple shampoo utilizes an exclusive dual ultra-violet dye system and optical brighteners to neutralize brassiness and brighten blonde, silver, or highlighted hair.
The Perfect Blonde Shampoo contains hydrolyzed keratin plus wheat and silk amino acids to boost strength, shine, and elasticity. The formula is free of sulfates, parabens, phthalates, salt, and gluten. It is also cruelty-free and 100% vegan.
This shampoo has a pleasant fruity smell.
It doesn’t lather as much as an ordinary shampoo, and consequently, it doesn’t spread well. You need to use a lot of product to saturate your hair, especially if your hair is really dirty. Mixing this purple shampoo with a little of your regular shampoo helps create a foamy lather and makes the shampoo more spreadable.
This revitalizing shampoo formula utilizes coconut and corn-derived cleansers to gently cleanse hair without a drying effect or stripping the color. It is enriched with violet pigments which correct brassiness and yellow tones and impart brightness.
This blonde shampoo contains ingredients that moisturize and strengthen color-damaged hair. It smooths the cuticles of porous strands, leaving hair feeling soft and shiny.
The formula is free of sulfates, parabens, gluten, salt, and animal testing.
While most purple shampoos are recommended to be alternated with your regular shampoo, ORIBE Bright Blonde Shampoo claims to be safe for daily use.
This lavender-infused blue shampoo has been developed to brighten color and restore shine to blonde or gray hair. Purple pigments take away yellow and brassy tones, giving you a cooler blonde color.
Kevin Murphy Blonde Angel Wash is formulated with natural ingredients and is free of sulfates and parabens. It gently cleanses your hair without stripping and leaves it feeling smooth, shiny, and tangle-free. It contains five other main ingredients that combine to do great things for your hair.
Keratin Amino Acids help repair damage and strengthen hair.
Sunflower Seed Oil is a natural sunscreen that prevents color fade and brassiness.
Jojoba oil provides hydration and soothes the scalp.
Murmuru butter and Shea butter improve elasticity and boost shine.
Mango Seed Butter helps add volume to fine hair and promotes shine.
L’Oreal Paris EverPure Blonde sulfate free shampoo with iris is designed to keep light-colored hair free of brassy tones and to enhance its brightness and shine. This shampoo promises visible results in just one use.
Unlike sulfate-based purple shampoos, which can leave hair dry and prone to tangling, this brass-fighting shampoo contains gentle ingredients that hydrate over-processed hair, leaving it soft, tangle-free, and easy to manage.