Five Sulfate-Free Purple Shampoos that Keep Your Blonde Bright

Light hair colors, while beautiful, can quickly lose their luster for a variety of reasons. Blonde colored and highlighted hair can turn yellow/brassy very quickly after you get it dyed. Platinum is a beautiful color, but it’s not easy to keep bright.

As you age, your hair loses its brightness and shine and can look dull and old. Naturally, gray hair is also prone to picking up unattractive yellow tones.

Light-colored and naturally gray hair are prone to discoloration due to exposure to the sun, hard water, and other environmental factors.

What product will help keep bright hair colors fresh and beautiful?

The simplest way to prevent discoloration and neutralize undesirable yellow and brassy tones in your hair is a purple shampoo

Purple/blue shampoos are formulated with violet pigment to counteract brassiness in natural or enhanced blonde, white, and gray hair.

However, most purple shampoos can dry out the hair, especially when used on a regular basis, and your bleached hair is already dry and porous—not a great combination.

To avoid dryness, you can alternate a violet shampoo with your regular shampoo, but this won’t make much difference if your shampoo contains harsh sulfate cleansers.

Another way to prevent over-drying is to use sulfate-free purple shampoos, which are gentler to your hair. Some sulfate-free purple shampoos are even safe for daily use.

Below is a list of sulfate-free purple shampoos formulated with natural ingredients to combat brassy and yellow tones and keep your hair hydrated, soft, and manageable.


1)L’ANZA Healing Colorcare Silver Brightening Shampoo

L’ANZA Silver Shampoo is formulated with extracts of organic viola and lavender, which help to brighten silver, platinum, and highlighted hair and prevent the appearance of brassiness. This intense violet shampoo adds a glossy shine to gray hair and keeps it from yellowing. It also works great for silver, platinum blonde, and ash blonde hair.

Its flower extracts and UV protectors prevent color from fading and help reduce trips to the salon. It also helps keep red hair vibrant, makes the purple color last longer, and adds shine to darker shades.

Keratin amino acids help reduce breakage and make your hair feel softer and healthier.

Use it every other time you wash your hair and follow with a good conditioner to prevent dry or tangled hair. If you leave it on for longer than recommended, this shampoo can leave a violet hue in your hair.

2)Pravana’s The Perfect Blonde Purple Toning Sulfate-Free Shampoo

This deep, dark purple shampoo uses an exclusive dual ultra-violet dye system and optical brighteners to neutralize brassiness and brighten blonde, silver, or highlighted hair.

The Perfect Blonde Shampoo contains hydrolyzed keratin plus wheat and silk amino acids to boost strength, shine, and elasticity. The formula is free of sulfates, parabens, phthalates, salt, and gluten. It is also cruelty-free and 100% vegan.

This shampoo has a pleasant fruity smell.

It doesn’t lather as much as an ordinary shampoo, and consequently, it doesn’t spread well. You need to use a lot of product to completely saturate your hair, especially if your hair has not been washed for days. Mixing this purple shampoo with a little of your regular shampoo helps create a foamy lather and makes the shampoo mixture more spreadable.

3)Keratin Complex Keratin Complex Blondeshell Debrass And Brighten Shampoo

This gentle purple shampoo gently cleanses hair without a drying effect or stripping the color. It is enriched with fade-fighting complex with chamomile which corrects brassy and yellow tones and enhances the brightness of blonde, gray, white, and silver hair.

This purple shampoo also contains ingredients that moisturize and strengthen hair damaged by frequent coloring. It smooths damaged cuticles, leaving your hair feeling soft and shiny. Hydrolyzed Vegetable Protein, Silk Amino Acids, Keratin Amino Acids, and Hydrolyzed Keratin help restore a luxurious texture and increase the strength of dry/damaged, processed hair.

The formula is free of sulfates, parabens, and salt. It is safe for keratin-treated hair.

4)Kevin Murphy Blonde Angel Wash Shampoo

This lavender-infused blue shampoo has been developed to brighten the color and restore shine to blonde or gray hair. Purple pigments take away yellow and brassy tones, giving you a cooler blonde color.

Kevin Murphy Blonde Angel Wash is formulated with natural ingredients and is free of sulfates and parabens. It gently cleanses your hair without stripping and leaves it feeling smooth, shiny, and tangle-free. Aside from lavender flower, this shampoo contains five more ingredients that can do great things for your hair.

  1. Keratin Amino Acids help repair damage and strengthen hair.
  2. Sunflower Seed Oil is a natural sunscreen that prevents color fade and brassiness.
  3. Jojoba oil provides hydration and soothes the scalp. 
  4. Murumuru butter and Shea butter improve elasticity and boost shine.
  5. Mango Seed Butter helps to add volume to fine hair and promotes shine.

5)L’Oréal Paris EverPure Blonde Shampoo

L’Oreal Paris EverPure Blonde sulfate free shampoo with iris is designed to keep light-colored hair free of brassy tones and to enhance its brightness and shine. This shampoo promises visible results in just one use.

Unlike sulfate-based purple shampoos, which can leave hair dry and prone to tangling, this brass-fighting shampoo contains gentle ingredients that hydrate over-processed hair, leaving it soft, tangle-free, and easy to manage.

If you wont to escape purple shampoos and steel protect your hair from unwanted brassy tones you can control brassiness by adding few drops of Mixed Feelings Leave-In Blonde Drops to your regular shampoo, conditioner, or leave-in product.




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