Five Sulfate-Free Purple Shampoos that Keep Your Blonde Bright

Light hair colors, while beautiful, can quickly lose their luster for a variety of reasons. Blonde colored and highlighted hair can turn yellow/brassy very quickly after you get it dyed. Platinum is a beautiful color, but it’s not easy to keep bright.

As you age, your hair loses its brightness and shine and can look dull and old. Naturally, gray hair is also prone to picking up unattractive yellow tones.

Light-colored and naturally gray hair are prone to discoloration due to exposure to the sun, hard water, and other environmental factors.

What product will help keep bright hair colors fresh and beautiful?

The simplest way to prevent discoloration and neutralize undesirable yellow and brassy tones in your hair is a purple shampoo

Purple/blue shampoos are formulated with violet pigment to counteract brassiness in natural or enhanced blonde, white, and gray hair.

However, most purple shampoos can dry out the hair, especially when used on a regular basis, and your bleached hair is already dry and porous—not a great combination.

To avoid dryness, you can alternate a violet shampoo with your regular shampoo, but this won’t make much difference if your shampoo contains harsh sulfate cleansers.

Another way to prevent over-drying is to use sulfate-free purple shampoos, which are gentler to your hair. Some sulfate-free purple shampoos are even safe for daily use.

Below is a list of sulfate-free purple shampoos formulated with natural ingredients to combat brassy and yellow tones and keep your hair hydrated, soft, and manageable.


1)B-Uniq Purple Shampoo

This highly pigmented purple shampoo is developed to counteract brassiness and neutralize unwanted yellow tones in blonde hair. It also takes brighter blonde shades to a silver/platinum look.

This purple toning shampoo is suitable for use on colored blonde, bleached, highlighted, grey, and naturally blonde hair. If you have highlights, it will affect just blonde strands in your hair.

You can leave on for varying periods of time to achieve the blonde shade you desire.


  • This purple shampoo will eliminate yellow or warm tones regardless of whether your hair is blonde, grey or silver.
  • The violet pigments banish brassiness and neutralize unwanted yellow tones, making blonde colored hair appear brighter.
  • It tones down yellow/brassy tones and combat dullness in naturally blonde hair, keeping your blonde fresh and vibrant.
  • It will turn your grey hair into bright and shiny silver. If left for longer, it will add beautiful lilac hue but it is easy to wash out if you don’t like it.
  • Pro-Vitamin B5 and other conditioning agents are added to the formula to combat dryness and leave your hair shiny.
  • It also contains UV filters to protect your hair color against fading caused by sun exposure

Suggested Use

Wash your hair with your regular shampoo to remove any build-up and make depositing purple pigments easier. Wear the gloves (included in the packaging) and apply the product to clean wet hair.

On first use leave it on for up to 3 minutes to avoid over-doing it.

The results will vary depending on how long you leave it to sit in your hair. 1-5 minutes will be enough to remove brassy/ yellow tones. Leave it for 10 to 20 minutes to achieve silver or ash-grey tones. The more you use it, the more silvery/ash your hair gets.

If you leave it too long, it will turn your hair purple or grayish. Use a clarifying shampoo to wash out purple tinge from the hair.

Use several times a week, along with your regular shampoo and conditioner. The frequency of use depends on the level of discoloration and results you’re looking for.

To reduce the drying effect, make sure to follow with a good moisturizing conditioner.

2)Pravana’s The Perfect Blonde Purple Toning Sulfate-Free Shampoo

This deep, dark purple shampoo uses an exclusive dual ultra-violet dye system and optical brighteners to neutralize brassiness and brighten blonde, silver, or highlighted hair.

The Perfect Blonde Shampoo contains hydrolyzed keratin plus wheat and silk amino acids to boost strength, shine, and elasticity. The formula is free of sulfates, parabens, phthalates, salt, and gluten. It is also cruelty-free and 100% vegan.

This shampoo has a pleasant fruity smell.

It doesn’t lather as much as an ordinary shampoo, and consequently, it doesn’t spread well. You need to use a lot of product to completely saturate your hair, especially if your hair has not been washed for days. Mixing this purple shampoo with a little of your regular shampoo helps create a foamy lather and makes the shampoo mixture more spreadable.

3)L’ANZA Healing Colorcare Silver Brightening Shampoo

L’ANZA Healing Color care Silver Brightening Shampoo is formulated with natural toning agents delivered from viola and lavender flowers. It helps brighten silver, platinum, and highlighted hair and controls the appearance of brassiness. This intense violet shampoo also adds a glossy shine to grey hair and keeps it from turning yellow. It helps keep red hair vibrant and adds shine to darker shades.

Flower extracts and UV protectors prevent color from fading, extending the time between salon visits.

Keratin amino acids help reduce breakage and make your hair feel softer and healthier.

Don’t use every day and follow with a moisturizing conditioner to prevent dryness and tangling.

4)Keratin Complex Keratin Complex Blondeshell Debrass And Brighten Shampoo

This gentle purple shampoo gently cleanses hair without a drying effect or stripping the color. It is enriched with fade-fighting complex with chamomile which corrects brassy and yellow tones and enhances the brightness of blonde, gray, white, and silver hair.

This purple shampoo also contains ingredients that moisturize and strengthen hair damaged by frequent coloring. It smooths damaged cuticles, leaving your hair feeling soft and shiny. Hydrolyzed Vegetable Protein, Silk Amino Acids, Keratin Amino Acids, and Hydrolyzed Keratin help restore a luxurious texture and increase the strength of dry/damaged, processed hair.

The formula is free of sulfates, parabens, and salt. It is safe for keratin-treated hair.

5)L’Oréal Paris EverPure Blonde Shampoo

L’Oreal Paris EverPure Blonde sulfate-free shampoo with iris is designed to keep light-colored hair free of brassy tones and to enhance its brightness and shine. This shampoo promises visible results in just one use.

Unlike sulfate-based purple shampoos, which can leave hair dry and prone to tangling, this brass-fighting shampoo contains gentle ingredients that hydrate over-processed hair, leaving it soft, tangle-free, and easy to manage.

If you wont to escape purple shampoos and steel protect your hair from unwanted brassy tones you can control brassiness by adding few drops of Mixed Feelings Leave-In Blonde Drops to your regular shampoo, conditioner, or leave-in product.




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