Benefits of Hydrolyzed Proteins for Your Hair

Why Does Protein Need to Be Hydrolyzed? The protein in your hair is vulnerable to damage from harsh cleansers, frequent chemical treatments, and heat styling, which can result in dryness, reduced elasticity, and excessive hair shedding. Repairing this damage is more complicated than simply replacing the missing protein because the molecules are too big to … Read more

Keratin Infused Hair Conditioners

Natural keratin production in our bodies slows down as we age, which leaves hair dull, weak, and prone to damage. Continuous exposure to chemicals, ongoing heat styling, and environmental stresses also lead to keratin loss and structural hair damage. Since keratin is a key structural material in human hair, it’s logical that adding keratin protein … Read more

Hair Oils with Keratin

Chemical processing such as coloring, bleaching, perming, and straightening can strip your hair of its natural proteins over time, and frequent use of heat styling tools can further weaken over-processed hair. This leaves your hair feeling weak, lifeless, and frizzy; and if that’s not bad enough, it breaks easily too! But keratin-replenishing hair care products … Read more

The Truth about Salt Free Shampoos

In addition to cleansing and conditioning agents, shampoo formulas often contain active ingredients for treating various scalp and hair conditions as well as additives to make the product more visually appealing or to increase its shelf life. Thickeners are additives used to increase viscosity, which makes the product less runny and therefore easier to spread … Read more

Five Alternatives to Olaplex

Frequent color processing can leave your hair extremely dry, inelastic, and prone to breakage, but there are products that help to strengthen your hair and improve its shine while protecting it from damage. They are called bond builders, and here’s how they play in chemical processing. Hair color and bleach contain chemicals that lift up … Read more

ColorpHlex – Protects and Strengthens Chemically Processed Hair

Although chemical processing can make fantastic new looks, it is hard on your hair. The ColorpHlex Reparative System has been developed to address that problem by protecting and strengthening your hair during chemical processing. This bond-building system uses naturally derived active ingredients to strengthen the hair from the inside out. ColorpHlex utilizes ColorStrong Complex, which … Read more

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