Brazilian Blowout

Brazilian Blowout treatment usually refers to a smoothing salon hair treatment advertised to give you “Wash and Wear Hair”. This popular salon treatment promises to change the way you care for and style your hair. The treatment adds a protein coating to the outermost layer of your hair and even though it will not completely straighten your hair, it will soften your curls, and keep your hair humidity-proof, silky, and luxurious.

The Brazilian blowout service is ideal for people with overly frizzy, damaged, and unmanageable hair. The effects of the treatment are expected to last up to 3 months, depending on your hair type and the daily maintenance routine. The original texture of your hair will be regained over time with no obvious demarcation between old and newly grown hair.

Brazilian Blowout treated hair

Why is Brazilian Blowout so Popular?

1) Easy to style hair

If you are looking for an easier way to style your hair, Brazilian Blowout treatment is a good way to go. This treatment will improve the texture and appearance of your hair, making it much easier to style as desired. The blow-drying and straightening are easier and less time-consuming. This is perfect for busy individuals who have no time to style and fix their hair during the day.

2) Reduced appearance of frizz

It can be quite difficult to manage dry and frizzy hair in the summer, especially in the hot, humid weather. The Brazilian Blowout treatment makes your hair more resistant to the effects of humidity, rain, or sweat, keeping your hair soft and smooth.

3) Healthy looking hair

This treatment can be beneficial for hair that is dry, porous and prone to frizz. The amino-acids enriched solution seals the hair cuticle and smoothens out ragged ends, leaving the hair looking healthy and shiny.

The Procedure

The treatment is performed by professional stylists who can go through all of the steps properly. The solution contains a protein that is activated by the heat and trapped in the little pores along the hair shaft. This protective protein coating adheres to the cuticle layer of the hair, preventing humidity from entering and adding a glossy shine to the hair. Unlike the relaxers, perms or thermal reconditioning treatment, Brazilian Blowout service does not change the internal structure of the hair.

The process usually takes about 90minutes to 150minutes and involves multiple steps such as clarifying the hair, applying the product, flat ironing and final drying.

Application Steps


The hair is washed with a clarifying shampoo to get rid of oil, dirt, and hair products residue. Conditioner is not applied because it would prevent the treatment to saturate the hair as required. The hair is then patted dry with a towel until it is damp and not excessively wet.


The hair is sectioned and the product is applied from the base of the hair to the tip using a tint brush. The process is repeated in each section until the hair is completely covered, and then combed for even product distribution.


After applying the solution, the hair is blow-dried on high heat for about 10 to 15minutes using a flat or round brush. The heat helps increase the effectiveness of the solution that is still in the hair.

Flat Ironing

When the hair is completely dry, each section is flat ironed at approximately 450 Fahrenheit to seal the solution into hair strands. The heat from flat iron seals the protein into hair cuticles, creating a glossy finish. At this stage, the changes in the hair texture start to become visible.

Conditioning and Styling

This is the final step of the treatment. A conditioning mask is applied before the final rinsing of the solution out of the hair. Your hair should have a glossy and radiant look. You may ask your hairdresser to help you style your hair the way you like as an added service.


The Brazilian Blowout treatment gives you hair that can be managed effortlessly. The hair retains its original fullness but it appears straighter, smoother, and can be styled easily. The treatment works with all hair types including straight, curly, thin, thick, dry, frizzy, and damaged hair. It also works with colored and highlighted hair as well as with chemically or thermally straightened hair.
If your hair is straight, the treatment will remove frizz and give your hair a glossy finish. It also will remove frizz and improves the look of curly hair. The final result can be customized, depending on what you want and on the technique your stylist uses.

The effects of the Brazilian Blowout treatment are not permanent and will only last up to 12 weeks, depending on your hair type and hair washing regimen. 


In order to ensure that the Brazilian Blowout treatment lasts for as long as possible, there are some things you should keep in mind:

Don’t wash your hair more 2-3 times per week. Frequent washing reduces the effect of any hair smoothing treatment.
Regular swimming in the ocean or pool may compromise the longevity of your treatment.

Avoid using shampoos that contain sulfates and sodium chloride as both chemicals will erode the protective protein coating from the hair.

Consult your stylist about the products you will use to maintaining your treatment. Most salons offer the range of post-treatment products that are specifically designed to increase the life span of the treatment you have received.

Safety Concerns

The biggest concern for customers is high levels of formaldehyde in Brazilian Blowout products. Formaldehyde is added to hair straightening solutions to hold the keratin molecules together. When a solution that contains formaldehyde or formaldehyde related chemicals is heated, it releases formaldehyde fumes, which can cause adverse health effects. Breathing formaldehyde fumes can result in eye, nose, and throat irritation that may lead to sensitivity to formaldehyde and on-going allergies.

Some researches suggest that hairstylists and other salon employees can be exposed to formaldehyde over a long period of time because they are inhaling the gas that is released into the air during the heat application process. According to the United Nations, International Agency for Research on Cancer (IARC) formaldehyde is currently classified as being ‘carcinogenic to humans’.
Some salons offer formaldehyde-free formulas that don’t release harmful fumes during the process. They’re not quite as powerful as the formaldehyde-based formulas that adhere better to hair and give longer-lasting results.

Before you receive a Brazilian blowout, it is important to discuss your pre-treatment concerns with a professional stylist. Make sure that your salon has a certified stylist and proper ventilation system. Ask your stylist to inform you about all the chemicals that are included in the straightening product, so you can weigh all possible risks against possible benefits.

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