3 Keratin Masks for Damaged Hair

Keratin is a tough, fibrous protein naturally found in our hair, skin, and nails. It’s also a vital structural component that makes hair strong. The hair is up to 85% keratin which forms both the interior structure (cortex) and the outermost layer (cuticle). The amount of keratin in the hair diminishes with age and can … Read more

Innovative Salon Treatments for Damaged Hair

Common Causes of Damaged Hair Excessive chemical treatments such as perms, relaxers, color treatments, and bleaching can change the structure of your hair, leaving it drier, weaker, and more prone to breakage. Everyday manipulation like vigorous brushing and backcombing can lift and tear the naturally smooth cuticle layer, resulting in dry, unmanageable, and frizzy hair. … Read more

Keratin-Infused Hair Conditioners

Natural keratin production in our bodies slows down as we age, which leaves hair dull, weak, and prone to damage. Continuous exposure to chemicals, ongoing heat styling, and environmental stresses also lead to keratin loss and structural hair damage. Since keratin is a key structural material in human hair, it’s logical that adding keratin protein … Read more

Five Alternatives to Olaplex

Frequent color processing can leave your hair extremely dry, porous, and prone to breakage. Hair color and bleach contain chemicals that lift up the cuticle to allow the dye to penetrate the hair. While necessary to the coloring process, these harsh chemicals break down the internal bonds that keep your strands strong and healthy. Fortunately, … Read more

Five Uses of Olaplex

What is the Olaplex Treatment? Olaplex is a new reconstructive treatment developed by top scientists in Santa Barbara that enhances the internal structure of the hair and prevents damage that occurs during chemical services. Olaplex treatment repairs and restores disulfide bonds in the hair shaft which give strength and elasticity to the hair and prevent the … Read more