Say NO to harsh chemicals!
1. Avoid Salons that Use a Traditional Keratin Straightening Method Traditional keratin treatments use straightening products that contain formaldehyde or formaldehyde donors to seal the keratin in your hair. The strong chemicals in formaldehyde-based products can damage your hair and scalp and irritate your eyes and throat. Choose a salon that respects your health and … Read more
Unlike traditional keratin straightening treatments, hair smoothing treatments are, in most cases, free of formaldehyde and other harmful chemicals. These frizz-fighting treatments use amino acids, collagen, hair oils, botanical extracts, and heat to repair and smooth out your hair. After research found that Brazilian Blowout smoothing products contain very high levels of formaldehyde, many people … Read more
Amino Acids for Stronger Hair Amino acids are small molecules that connect to form larger protein molecules. Amino acids are found naturally in your hair as building blocks of keratin which is a hard, fibrous, and extremely strong protein responsible for healthy hair. Hair proteins are made of 21 amino acids including cysteine, proline, arginine, … Read more
Collagen and keratin are types of fibrous proteins that play a vital role in the structure of our hair. Collagen: Collagen is the main structural protein in the body that helps hold the body’s tissues together. This protein is also responsible for maintaining healthy hair and skin. However, the body’s collagen production decreases as we … Read more
If you bleach or color your hair on a regular basis and frequently use heat styling tools, you have probably reached the point when your hair is extremely dry, fragile, and hard to manage. The good news is that with the right treatment, your damaged, over-processed hair can recover to be strong, healthy, and beautiful … Read more
One of the main advantages of a keratin treatment is that blow-drying time is shortened and you need less styling products to achieve excellent hair manageability and shine. Your morning hair routine is faster and easier because your hair is smooth, frizz-free, and easy to manage. It is recommended to get a haircut after the keratin … Read more