The Ultimate Guide to Keratin Treatments for 2022

When you type into google “what is a keratin treatment” a couple of things happen. Right away you’ll see an article promoting an at-home treatment like nothing you’ve seen before. Then as your eyes scroll down, you’ll see some dreaded headline suggesting things aren’t what they seem with this product. And the further down you … Read more

What is Body Wave Perm?

Writen by Anuji Gunasekara, Cosmetic Chemist/Formulation Chemist When you hear “perm,” it’s anything but difficult to think about the creased, pleated bushy perm of the 80s. Fortunately, innovation has far outperformed that. The perms are making a loosen up- comeback. Today, perms can be adjusted to give you precisely the sort of wave you need, … Read more

What Products to Use on Relaxed Hair?

Chemical hair relaxing is an effective way to permanently straighten naturally curly hair. Relaxing agents are strong chemicals that penetrate the hair shaft to reach its inner core-cortex. Relaxers have the power to break the internal bonds that are responsible for the shape of your hair. Once those bonds have been broken, the relaxers can … Read more

How to Take Care of Your Relaxed Hair

The hair relaxing process involves the use of chemicals designed to break down the protein bonds in your hair. To do the job, the chemical straightener needs to remove the invisible hair’s protective layer. This can result in dry, porous, and breakage-prone hair. To ensure that your relaxed hair stays bouncy, smooth, and frizz-free, proper care and … Read more

How to Maintain your Hair after Japanese Hair Straightening

What is Thermal Reconditioning? Japanese Hair Straightening, which is also called Thermal Reconditioning is a permanent straightening treatment developed for those who want to spend less time styling their hair. The hair gets straightened using a combination of heat and chemicals. Once you’ve gotten Japanese straightening treatment, your hair requires little or no effort to … Read more