Olaplex Bond Maintenance Shampoo and Conditioner

Olaplex revolutionized the coloring process three years ago, enabling professional colorists to achieve a greater level of lift without ruining your hair. Their innovative products were developed to protect the hair during the lightening and coloring process and repair damage caused by excessive bleaching. They were able to restore structurally damaged hair by reconnecting the … Read more

Treatments and Products for Fixing Split Ends

Regular coloring, excessive brushing, the overuse of hot tools, and environmental stressors can gradually strip away the hair’s outer protective layer leaving your strands vulnerable and susceptible to splitting along the hair shaft. Hair ends may split into two or more fragments making your hair look dry, frizzy, and aesthetically unpleasant. Split ends also prevent … Read more

A New Generation of Products for Damaged Hair

If you’ve been coloring, perming, or straightening your hair, you probably have some signs of damage.  Chemical treatments can compromise the protective outer layer of the hair, leaving it porous and prone to further damage and breakage. Unfortunately, that damage also affects the appearance of your hair—it may turn into a tangled, frizzy mess and … Read more

3 Keratin Masks for Damaged Hair

Keratin is a tough, fibrous protein naturally found in our hair, skin, and nails. It’s also the vital structural component that provides hair with its strength. In fact, our hair is up to 85% keratin because it forms both the interior structure (cortex) and the outermost layer (cuticle). The amount of keratin in the hair … Read more

Innovative Salon Treatments for Damaged Hair

Common Causes of Damaged Hair Excessive chemical treatments such as perms, relaxers, color treatments, and bleaching can change the structure of your hair, leaving it drier, weaker, and more prone to breakage. Everyday manipulation like vigorous brushing and backcombing can lift and tear the naturally smooth cuticle layer, resulting in dry, unmanageable, and frizzy hair. … Read more

Purple Conditioner for Blonde and Silver Hair

Blonde dyed hair can fade over time, revealing yellow or brassy undertones. This can be accelerated by prolonged sun exposure, swimming in chlorinated pools, and using hard water for washing hair. Purple shampoos and conditioners are developed to tone down the brassiness and maintain the salon-fresh color of blonde and silver hair. These products also … Read more

Benefits of Hydrolyzed Proteins for Your Hair

Why Does Protein Need to Be Hydrolyzed? The protein in your hair is vulnerable to damage from harsh cleansers, frequent chemical treatments, and heat styling, which can result in dryness, reduced elasticity, and excessive hair shedding. Repairing this damage is more complicated than simply replacing the missing protein because the molecules are too big to … Read more

Keratin Infused Hair Conditioners

Natural keratin production in our bodies slows down as we age, which leaves hair dull, weak, and prone to damage. Continuous exposure to chemicals, ongoing heat styling, and environmental stresses also lead to keratin loss and structural hair damage. Since keratin is a key structural material in human hair, it’s logical that adding keratin protein … Read more

Hair Oils with Keratin

Chemical processing such as coloring, bleaching, perming, and straightening can strip your hair of its natural proteins over time, and frequent use of heat styling tools can further weaken over-processed hair. This leaves your hair feeling weak, lifeless, and frizzy; and if that’s not bad enough, it breaks easily too! But keratin-replenishing hair care products … Read more

Proper Hair Care Routine for Low Porosity Hair

Hair porosity is the term for the hair’s ability to absorb moisture, styling products or chemical treatments. There are three degrees of hair porosity: high, medium (normal) and low. Overly porous hair has raised cuticles that lost their tightness because of excessive heat usage or frequent chemical processing. Highly porous hair can absorb excessive amounts … Read more

How to Protect Your Hair from the Sun

Human hair is very susceptible to damage that occurs with long-term sun exposure. If your hair is dry, fine, dyed, or previously damaged by chemical treatments, it is more likely to be negatively affected by long periods of sun exposure than healthy hair. Sun damage can be especially intense when the hair is repeatedly soaked … Read more

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