Advantages of Ionic Hair Dryers

Conventional hair dryers use hot air to speed up water evaporation and dry your hair. The downside of these devices is that they emit plenty of positively charged ions, which cause the cuticle to lift up, allowing natural moisture to escape. Hot air combined with positive ions can make your hair appear dry, static, and … Read more

Purple Conditioner for Blonde and Silver Hair

Blonde dyed hair can fade over time, revealing yellow or brassy undertones. This can be accelerated by prolonged sun exposure, swimming in chlorinated pools, and using hard water for washing hair. Purple shampoos and conditioners are developed to tone down the brassiness and maintain the salon-fresh color of blonde and silver hair. These products also … Read more

Shampoos for Softer Hair

Frequent coloring, chemical treatments, and chemical-based hair care products can disrupt the natural pH of the hair and make your strands feeling rough, brittle, and overly porous. Moisture-deprived hair is prone to tangling, frizz, and breakage. To keep your hair feeling soft, you need to reduce the number of chemicals in your hair care products … Read more

Color Safe Clarifying Shampoos

Regular shampoos, conditioners, dry shampoos, and styling products can cause buildup on your hair over time. Hard water minerals and chemicals in swimming pools also tend to build up on the hair. The gunk from styling products, minerals, and environmental pollutants cause hair to appear dull, greasy, and lifeless. Such hair is hard to comb … Read more

All About Colored Dry Shampoos

Dry shampoo is a versatile product that can provide multiple benefits to users. It immediately absorbs excess oil and leaves your hair looking clean. This will add an extra day or two to your wash cycle. It is perfect for occasions when you can’t wash your hair, such as when you are camping or traveling. Dry … Read more

Benefits of Hydrolyzed Proteins for Your Hair

Why Does Protein Need to Be Hydrolyzed? The protein in your hair is vulnerable to damage from harsh cleansers, frequent chemical treatments, and heat styling, which can result in dryness, reduced elasticity, and excessive hair shedding. Repairing this damage is more complicated than simply replacing the missing protein because the molecules are too big to … Read more

Keratin Infused Hair Conditioners

Natural keratin production in our bodies slows down as we age, which leaves hair dull, weak, and prone to damage. Continuous exposure to chemicals, ongoing heat styling, and environmental stresses also lead to keratin loss and structural hair damage. Since keratin is a key structural material in human hair, it’s logical that adding keratin protein … Read more

Hair Oils with Keratin

Chemical processing such as coloring, bleaching, perming, and straightening can strip your hair of its natural proteins over time, and frequent use of heat styling tools can further weaken over-processed hair. This leaves your hair feeling weak, lifeless, and frizzy; and if that’s not bad enough, it breaks easily too! But keratin-replenishing hair care products … Read more

The Truth about Salt Free Shampoos

In addition to cleansing and conditioning agents, shampoo formulas often contain active ingredients for treating various scalp and hair conditions as well as additives to make the product more visually appealing or to increase its shelf life. Thickeners are additives used to increase viscosity, which makes the product less runny and therefore easier to spread … Read more

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